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Essential Ideas
- - Introduction/Opportunity
- - Case Studies
- - Your Business Intelligence
- - The Golden Game Of Business
- - The 3 Golden Rules Of Business
- - Businesses Success and Failure
- - The 10 Golden Functions
- - Mission Management
- - Invention Management
- - Talent Management
- - Marketing Management
- - Sales Management
- - Production Management
- - Operations Management
- - Administrative Management
- - Financial Management
- - Business Cycle Management
Blogs & Articles
Quick Links
Market Segmentation
| Function | : | Marketing Management |
| Action Group | : | Market Research |
| Key Action | : | Classify customer/market into market segments. Targeting each marketing/sales differently. |
| Key Code | : | MKMRMS |
Related Resources From Around The Web
Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!
Articles
- How to Gather Free Marketing Intel
2011 - Julie Rains - www.wisebread.com - Improving Market Research in a Recession
2009 - John Quelch - hbswk.hbs.edu - Marketing After the Recession
2009 - John Quelch - hbswk.hbs.edu - Cause marketing: examples of the best and worst brand purpose campaigns
2019 - Emma Mulcahy - https: - Review of Business Made Simple University
2019 - DANNY KNESEK - https: - The 7 Most Common Marketing Mistakes Companies Make
2016 - Brandon Croke - https: - 10 Marketing Tricks From the Pros
2014 - Mike Templeman - https: - Marketing vs. Sales: What is the Difference?
2011 - Laura Lake - marketing.about.com - The Most Important Aspect of Marketing
2011 - Michael Fleischner - marketing-expert.blogspot.com - Solving the Marketing Resources Allocation Puzzle
2008 - Sunil and Thomas Gupta and Steenburgh - hbswk.hbs.edu
Books
Related Sites & Products
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TELMAR.COM
segmentation analysis | telmar worldwide - the future of media planning -
SAS.COM
customer intelligence - white paper | sas -
INNERCIRCLESSEGMENTS.COM
inner circles segments