What happens when you have an innovating idea?

The same thing that happens when you give a procrastinator a great idea: Nothing. Nothing happens if you do not take action to make it happen. Right?

But taking action is exactly what Jim Waltrip and Ryan Patterson did when they built the fastest growing lead generation company in the insurance industry in 2005! They came to the business with diverse backgrounds in Web marketing and distribution systems development. But the catalyst to this story is that they recognized there was a problem in the insurance industry for both consumers, as well as, insurance professionals.

The two high school buddies from San Antonio were developing software for other companies when they hit on the idea to launch AllWeb Leads. Today, they are located in Austin, Texas, and AllWeb Leads is a fast-growing online lead generation company that sells the highest-quality sales leads to top insurance producers. The company provides a free Web service that lets consumers shop for policies. Here is what they saw...

The problem: Insurance people need a constant flow of leads. Many consumers do not know where to turn to find the best insurance products for their particular needs.

The solution: Find a way to bring the two together.

Jim and Ryan put their minds together and used their past experience to create an innovative and interactive marketing technology platform that could deliver the highest levels of service to consumers and salespeople. After pooling together credit cards of friends and family, and after burning through $100,000 in seed capital, the two friends began to truly make things happen. They turned their start-up enterprise into an amazing success story.

Millions of leads later, AllWeb Leads now delivers quality connections between insurance producers and customers who are searching online for insurance products. "The reason our leads are so good," says Ryan, "is because we have developed a unique set of technological protocols to connect quality online insurance shoppers with quality agents and advisors."

Problem Solved!

Their innovative, action-packed idea made their AllWeb Leads Company grow from $2 Million in their first year of business, to $40 Million in revenue during 2008, three years after it launched! The cash flow is unusual given economic circumstances, but perhaps more surprising is that the company began the year with just eight employees! But it does not stop there. Just recently, All Web Leads purchased their Los Angeles-based InsuranceLeads.com competition. The acquisition, combined together with AllWeb Leads, triples their customer base and boosted revenue to more than $100 million in the first quarter of 2011! They've also increased their employee staff all the way up to 25 people!

Not bad for a little innovation, a lot of action and less than five years to put it all into place!

Solid Gold Performance...

It sees a strategy for solving a problem, outlines the tactics to make it work and performs brilliantly to bring it all together.

How Did AllWeb Leads Become a Gold Mine? By Superior:

Marketing...     Innovation...     Operations Management...

Click on Function... Insert a Do It in your Strategic Plan... then Just DO IT!

Your Thoughts and Observations...

"I look around and I say how do we make money — what needs to be done, and I just attack it." ~ Jim Waltrip